vocative typography refers to a choice of
typeface that reinforces the message of the words, type that evokes a
desired response. Designers have always been very careful about their
choice of type, and I know you have been through that process many
times. You have a definite idea of which faces would be appropriate for
different projects. You wouldn't make a Garage Sale sign in German
blackletter. You wouldn't do a brochure for a construction company in a
delicate script.
From The Non-Designer's Type Book :
Insights and Techniques for Creating Professional-Level Type
by Robin Williams
Click on the font sample to see the full page
8-Pin Matrix
Typeface
(1 font)

Baby Face
Typeface
family (4 fonts)

Big Bacon
Typeface
(1 font)

Boulons
Typeface
(1 font)

Bujardet
Frères
Typeface
family (2 fonts)

Calebasse
Typeface
family (5 fonts)

Candy Cane
Typeface
(1 font)

Chapou Relief
Typeface
(1 font)

Chinoiseries
Typeface
family (2 fonts)

Coulures
Typeface
family (3 fonts)

Cristolikid
Typeface
(1 font)

Diodes
Typeface
(1 font)

Display
Typeface
(1 font)

Grecques
Typeface
family (2 fonts)

Halloween Match
Typeface
(1 font)

Malabars
Typeface
(1 font)

Métropolitain
Typeface
family (3 fonts)

Octogone
Typeface
family (2 fonts)

Osselets
Typeface
family (3 fonts)

Parador
Typeface
family (2 fonts)

Ruban Dis-moi
Typeface
(1 font)

Vénitiennes
Typeface
(1 font)

Zébrures
Typeface
(1 font)
